Corporate Social Responsibility

Our corporate journey has been enriched by the support of our customers, partners and employees. Driven by the ‘Elevating Lives’ mantra, we are grateful to have made a difference in the lives of fellow Malaysians, and look forward to do more.

We believe in giving back to communities, particularly those in which we operate.

We do this by planning and organising far-reaching CSR initiatives that make real impacts on the wellbeing of communities, the environment and even on our employees.

Through experienced teams, we foster a culture of thought leadership and share our knowledge, expertise and intentions via conferences and discussions with industry players and members of the community. As responsible corporate citizens, we also hope to create sustainable value for our stakeholders and be an inspiration to others.

Our social investments and activities are aligned to these 3 key pillars:

Empowering Education

This is done with an emphasis on creating a generation of responsible and informed road users. We also aim to educate the public on matters pertinent to our business, current issues and how what we do impacts the community, businesses and the economy.

Advancing the Community

Our focus is on the marginalised urban poor in need of basic necessities such as food and financial assistance. We have also actively and inclusively engaged stakeholders with ties to our businesses as well as groups that benefit the community at large –such as art movements, resident associations and business communities.

Protecting the Environment

This is highlighted in our consistent mission to preserve and conserve. We have made a steadfast commitment to sustainable development and as such, we are actively involved in transplanting plants, replacing green lungs, replanting activities, adhering to green building practices and standards, implementing green tech and more.